You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
<api>
  <query>
    <pages>
      <page ns="0" title="API" missing="" />
      <page pageid="1" ns="0" title="Main Page">
        <revisions>
          <rev user="Admin" timestamp="2016-09-20T08:44:13Z" comment="" contentformat="text/x-wiki" contentmodel="wikitext" xml:space="preserve">= Book Store Wiki =
----

[[File:ADSC 0156.jpg|350px|right]]
'''Bookstore Wiki''' gathers world bookstores information,
from formal information to the impression of your view.

'''Anyway, WELCOME TO EDIT AND WRITE :D'''

You can edit every pages easily from right above button.
Getting account take less than '''20 seconds'''.

(Although we'd like non-register system, 
please forgive this system, for avoiding heavy spam :&lt; )

== BOOKSHOPS OF ==

N&amp;S AMERICA

[[United States]], [[Canada]], [[Mexico]]

[[Cuba]], [[Brazil]], [[Argentine]]


EUROPE

[[France]], [[Germany]], [[Greece]], [[Italy]], [[Netherlands]]

[[Belgium]], [[Portugal]], [[Russia]], [[Spain]], [[United Kingdom]]

[[Ireland]], [[Denmark]], [[Norway]], [[Finland]], [[Sweden]]


ASIA

[[Japan]], [[China]], [[Philippines]], [[Singapore]], [[Thai]]
 
[[Taiwan]], [[S.Korea]], [[India]], [[Indonesia]], [[Vietnam]]


OCEANIA

[[Australia]], [[New Zealand]]


AFRICA

[[Egypt]], [[Nigeria]], [[South Africa]], [[Algeria]], [[Tunisia]]</rev>
        </revisions>
      </page>
    </pages>
  </query>
</api>